Business Principles Essay Example | Topics and Well Written Essays - 500 words

Business Principles - Essay Example Together with its values of boldness, openness, trustworthiness, and clarity both in the products they sell and services that they render, O2 puts premium on creating a steady bond and relationship with its customers by providing them mobile phones that would enrich their lives. Upon reading O2's mission, vision and value statements, I would say that O2 have fairly pass the test for a mission statement to be considered good. O2's strategic purpose clearly laid down a simple and clear foundation that enables investors and customers to gauge the company's progress. By clearly indicating in its mission statement the bare essence of its existence (i.e. creating an inseparable relationship with their customer by understanding and providing effective and necessary wireless solutions for them) it has provided a clear yardstick of progress for others to measure with. And, because of its straightforwardness and simplicity, O2 has successfully limited other's expectation concerning its growth through its mission statement. The clarity of their vision of creating mobile phones that would "enrich their customers" gives us a definite factor that differentiates its product line from its competitors.